On June 1, the franchising project "Sunmar - Travel Agency of Profitable Tours" was transferred to the management of Coral Travel Market (KTM). Veronika Filippova, deputy general director of the tour operator Sunmar, talks about how this change will increase the agency's profit and make customers returnable.
The product of the tour operator Sunmar is designed for the budget traveler. Since the prices for the tours are low, it seems that the level of service is also low
- Indeed, we offer tours at low prices. But there is no need to convince customers of the quality of your product - our host company Odeon Tours is widely known in the market for its impeccable customer service. And in order to achieve low prices, we minimize the cost of packages: we use IT technologies to the maximum, which allows us to reduce advertising and marketing costs, optimize agency fees, and reduce personnel costs. It is no secret that our tourists thoroughly analyze the prices of the operators, and before buying a tour, they want to be sure that it is not only profitable, but also guaranteed of high quality. Therefore, the product of our company is so in demand in the market. It can be sold with your eyes closed.
Why, in this case, do you transfer your network to the management of Coral Travel Market?
- "Coral Travel Network of Travel Agencies", which is managed by "Coral Travel Market", the most successful network project in tourism. Now under the Coral brand there are almost 800 agencies operating in Russia, and over the years of work, including difficult periods when the two most popular tourist destinations, Turkey and Egypt, were closed, the project has shown not only maximum sustainability, but also growth. In turn, the Sunmar network now has more than 450 agencies. Thus, the largest agent network is combined with one of the largest, and the synergy will give us the effect we need - the manufacturability of Sunmar offices will reach the highest level.
Manufacturability will allow each agency to receive more profit, moreover, having received high-quality service, clients will not go anywhere, since they will not have such a desire.
The merger of two popular networks is a significant event for the market
- Yes, since now the line of franchise packages of the Coral Travel Network of Travel Agencies has been supplemented with a low cost project, Coral Travel Market can offer its partners various forms of cooperation with any client segment: budget, medium and luxury. The launch of the new project will increase KTM's market share, strengthen its leading position and provide additional competitive advantages for both networks.
Now the issue of discounts to clients and commissions to agencies is one of the most discussed on the market
- Tourists are used to discounts, and when they come to the agency, they expect to receive from 3 to 5%. Thus, having an agency fee of 10-12%, after the discount is provided in the agency, 5-8% remains. At the same time, prices for tours of most operators are equal, which makes it difficult for a tourist to choose.
Sunmar's agency fee is 6-7%. For network agencies, other conditions are considered, since they have scope. In both cases, the discount provided by the agency has already been taken into account, and the agency does not lose anything. At the same time, the tourist initially sees a lower cost of the tour and decides in favor of Sunmar. The low price is a strong argument against the discount.
What conditions will be offered to the Sunmar network?
- Agencies will be offered two cooperation programs on unique terms. The minimum price of the package per month is only 500 rubles, the maximum is 750. Special conditions are provided to the acting authorized agencies. In addition, they will be given experience and technology, they will be taught to work with clients even better, they will be trained in the specifics of sales, they will be provided with information support, consultations on accounting issues,
